Web Video Production

The Production Zone is increasingly being commissioned by its clients to produce web video for them.

Web video can convey your message quickly and is more appealing than reading text on a webpage. Research shows that people absorb and retain information much easier when both visual and audio components are used.

Promote a More Personal Image

Web video will give your prospective clients a personal look at your team:

• It will allow you to talk about your company – its structure, mission and specific areas of expertise/services you provide.
• It will allow your staff to talk about their roles and what they like about their jobs.

By showing prospective clients who you are, you’re relating to them before ever meeting them. They aren’t just reading text on your website, they’re seeing and hearing the people behind your company and this helps to give you credibility and the client confidence.

Share Valuable Information and Demonstrate Expertise

• Use web video to talk about topics that are relevant to clients and demonstrate your expertise – e.g. new legislation, regulations etc.
• Use web video to talk about company updates – latest news, projects, facilities, services, products, achievements and personnel.
• Use web video to demonstrate your product and highlight its benefits.
• Use case study and customer testimonial web videos to show how your happiest customers have successfully used your services, facilities or products.

Improved Client Communication Shows You’re Leading Edge

Adding relevant videos to your site shows visitors you are embracing technology.

Increase Your Web Presence/Marketing Reach

If you search on Google, you’re likely to see both web and video results.
Having diverse content on your website (such as video, images and text) will be beneficial in
terms of Search Engine Optimisation. Twitter/LinkedIn can be used to link to the videos and
will also allow viewers to share the videos with their network.